PSYCHOLOGICAL RESEARCH METHODS
Psyclone uses psychological science to uncover the emotions, motivations, and deeper drivers behind consumer decisions and behavior. Our methods help brands understand not only what consumers think and do, but why.
EMOTIONAL INTELLIGENCE TRACKING
Track the emotions driving consumer behavior over time to understand not just what is changing, but why.
QUANTITATIVE LADDERING
Identify the connections between product or brand attributes, the benefits consumers perceive, and the deeper values and motivations that drive their choices.
IMPLICIT REACTION
Identify implicit preferences and automatic associations that consumers may be unable or unwilling to express directly.