WHAT IS IMPLICIT REACTION?

Implicit reaction is a technique from social psychology that detects the strength of a person’s subconscious preferences. Reaction times of respondents are measured in milliseconds, and the quicker the reaction, the greater the conviction to, and the more deep-seated subconsciously is the preference being measured. The best use cases for implicit reaction are in situations where people are unwilling or unable to describe how they feel about something.